Intentional Design & Development
Integrating recycled materials and bluesign® CRITERIA.
The bluesign® SYSTEM
The bluesign® SYSTEM helps us promote, adopt and implement safe chemistry and responsible practices throughout our supply chain. This enables us to be better stewards, from the resources we use to the people we encounter and the environments in which we spend our time. bluesign is a third party standard.
As of Spring 2025, more than 68%* of our styles are made with bluesign® APPROVED main body fabric.
Our first product with 100% recycled** main body fabric is launched
87%* of our soft goods have 100% recycled** main body fabric
100%* of our soft goods products feature 100% recycled** main body fabric
68%* of products contain bluesign® APPROVED main body fabric**
Two bluesign® PRODUCTS are launched—the Kids Lunch Box and the Tag Along Tote
bluesign® Designations
As a key first step toward lessening our impact, in 2023 we started shifting main body fabrics of our soft goods to 100% recycled materials with durable coatings. Today, a vast majority of our products also use bluesign® APPROVED fabric, disclosed on our product pages and hangtags.
You’ll notice some of our products carry the bluesign® PRODUCT label, which meets bluesign’s strict environmental and worker safety standards throughout all elements of the product. In others, we’re using bluesign® APPROVED main body fabrics.
Textiles and components carrying the bluesign® APPROVED label meet the strict safety and environmental requirements of the bluesign® CRITERIA.
Designed to keep harmful substances on the bluesign® SYSTEM SUBSTANCE LIST out of the manufacturing process at each step of the supply chain.
Ensures approved chemical products and raw materials are used throughout the value chain.
Guarantees a high level of consumer safety.
Promotes responsible use of resources.
Consumer products carrying the bluesign® PRODUCT label meet the strict safety and environmental requirements of the bluesign® CRITERIA, as a whole.
These products are made of bluesign® APPROVED fabric and components and are produced in a resource-conserving way to lower the impact on people and the environment.
A minimum of 90% bluesign® APPROVED fabrics/yarns.
A minimum of 20% bluesign® APPROVED components.
Any remaining fabrics, materials or components must come from a qualified supplier.
Manufacturing adheres to selected International Labour Organization standard.
bluesign SYSTEM PARTNER since 2024
Signing on as a bluesign® SYSTEM PARTNER in 2024 helped us take a closer look at our production values and implement guidelines to help ensure each step of a product’s lifecycle is held to rigorous third-party standards—from the environment to workers to you.
The bluesign® SYSTEM helps us identify and uphold stringent standards
bluesign® is a key partner in our commitment to reducing environmental impacts and producing more sustainably designed products.
Through Chemistry
bluesign® makes sure safe chemicals are used from the very first stage of textile production, and throughout the entire textile supply chain, through the Input Stream Management system.
bluesign® is built on a chemical inventory and management database encompassing over 20 years of research.
bluesign® experts help SYSTEM PARTNERS navigate their chemical usage and offer trusted transparency for brands and consumers.
source: bluesign® FAQ
Through Social Responsibility
bluesign® SYSTEM PARTNERS are duty-bound to provide a safe workplace for employees.
bluesign® SYSTEM PARTNERS confirm compliance with principles and rights at work from selected International Labour Organization conventions.
bluesign® SYSTEM PARTNERS must apply chemical change management, excellent process control and follow restrictions and bans for substances in chemical products to ensure a high level of consumer safety.
source: bluesign® CRITERIA for production sites
